So why is business transformation so difficult to achieve? One reason is the invisible fears and insecurities that keep us locked into behaviours even when we know rationally that they don’t serve us well. Leaders can change processes, policies, seating arrangements, and other external factors, but until they change people’s internal feelings, assumptions, blind spots, and fears, they’ll struggle to make change stick. This kind of transformation should start with the leaders themselves, since its their personalities that often shape corporate culture.

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